Director of Corporate Gifting Strategy and Brand Experience with 12 years of expertise in B2B relationship marketing. He specializes in sourcing premium, locally-made Canadian artisan goods to create high-impact client retention campaigns.
Based in Vancouver, Michael Chen is a veteran procurement specialist who bridges the gap between corporate branding and authentic storytelling. He has managed gifting portfolios for top-tier financial and tech firms, focusing on "Made in Canada" sustainability and ethical sourcing. Michael's deep knowledge of the artisan landscape—from leather workers in Alberta to ceramicists in Nova Scotia—allows him to curate gifts that avoid the "junk drawer" fate. He writes passionately about the psychology of gifting, the logistics of unboxing experiences, and how to use tangible objects to strengthen account-based marketing (ABM) strategies for C-suite prospects.